Mid-Year Marketing Check-In
Is Your Strategy Working (or Just Vibes)?
It's officially the middle of the year—aka the moment where your 2025 goals are either thriving… or chilling somewhere in the back of your Notes app with your abandoned New Year’s gym plan. No judgment. But now is the perfect time for a reality check.
Let’s be honest: marketing isn’t one of those “set it and forget it” things. It’s more like a needy houseplant—it requires attention, adjusting, and the occasional miracle. So if you’ve found yourself googling “marketing company near me” or “business marketing help in NY,” this blog is your sign.
So… Is Your Marketing Strategy Actually Working?
If your strategy hasn’t evolved since January, there’s a good chance it’s not. Consumer behavior shifts, platforms change their algorithms every other Tuesday, and your goals should grow with your business.
Here’s how to give your strategy the glow-up it deserves.
1. Are You Hitting the Goals You Set (Or Did You Forget What They Were)?
Let’s go back to the beginning. Remember those goals you set at the start of the year?
✨ Increase social media engagement
✨ Launch a new product
✨ Finally start that email list (you know, the one you keep putting off)
Are you even close to hitting them? If not, don’t panic—but do reflect. Are you posting consistently? Are your offers clear? Are you giving your audience a reason to care?
Wave Tip: Goals are nothing without data. Open your analytics. Be brave. Face the numbers.
2. Has Your Content Gone From Fire to Flat?
If your social media posts feel more like a chore than a strategy, that’s a red flag. Social media should work for you, not just sit there like a forgotten Tamagotchi.
If you're still recycling Canva quotes and praying for engagement, it's time to shift. Platforms like Instagram, Facebook, and TikTok reward creativity, consistency, and video. (Sorry, but yes—you do need to be on camera.)
Looking for a marketing strategy in Albany, NY that includes real content planning? You know where to find us.
3. Are You Spending Money Without a Clear ROI?
Boosting random posts and throwing money at ads without a plan is not a strategy. That’s digital panic. If your paid ads aren’t converting—or worse, you don’t know if they’re converting—pause.
Wave Rule: If you can’t track it, don’t spend on it.
Want real ROI? Pair your ad spend with a funnel, clear landing pages, and solid brand messaging. That’s where the conversions live.
4. Is Your Website Helping You—or Just Hanging Out?
Here’s the thing: your website should work. If you’re getting traffic but no conversions, or if your site hasn’t been updated since 2018 (gasp), it’s time for a refresh.
Your audience doesn’t have the patience to dig for info. If they land on your site and feel lost, they’re clicking off faster than you can say “bounce rate.”
Need help turning that digital brochure into a sales machine? We’re the marketing company near you that makes websites convert—not just look pretty.
5. Do You Feel Like You’re Doing Everything and Getting... Nothing?
If you’re wearing 12 hats and marketing is the one that keeps falling off, it's time to get help. Outsourcing your marketing isn't just a luxury—it's a smart move when your time is better spent doing what you actually love in your business.
We see you. You’re tired. Your ideas are great. But your execution? A little... chaotic.
That’s where we come in. At Wave Marketing Co., we help business owners (like you!) in Albany and across New York & Western Florida finally get a strategy that works. Without the burnout.
Time for a Mid-Year Marketing Makeover?
Here’s the deal: your marketing strategy should be a living, evolving thing—not a dusty checklist from January. If this post made you feel seen (or called out), you’re not alone. It just means it’s time to reassess and realign.
Whether you're a small business in Albany, NY, Sarasota, FL or anywhere in the Capital Region looking for marketing support, a new strategy, or a team to just do the damn thing for you—we’re here.
📲 Book a free consultation with Sarah below!
